Tamer is the Vice President for PepsiCo Snacks Category in Egypt & North Africa , he is also the CEO for Chipsy For Food Industries , one of the PepsiCo operating entities in Egypt , He has more than 25 years of experience in FMCG ; working for two global multinational companies P&G and PepsiCo, Last 8 years in senior leadership positions on commercial and general management roles; leading on the development of complex markets and categories such as Salty Snacks; Savory and Beverage portfolio; also leading on large scale organizations.
He led on several business platforms and initiatives to include go to Market strategies, markets segmentation, commercial strategies for core; new categories and innovations, manufacturing network transformation, agriculture landscape, and startup of new businesses initiatives.
Tamer also had the opportunity to lead on major re-structuring projects in Egypt and North Africa markets including the establishment of global commercial transformation initiatives into Egypt, meanwhile launching new operating model for local & Export business; and establishment of several developing markets.
Tamer works with several incubators, private equities and investment funds to support entrepreneurs and Start Ups in Egypt, he also worked with investment authorities on articulating the small and medium businesses support prior the release of the new investment low.
Tamer is the Co- Chair for the agriculture, and food safety committee in the Am Cham (American Chamber of Commerce), member of the trade and industry core committee , he is also the Head of the Food & Beverage committee in the Canada Egypt business council.