Marketing Communications Professional
– Mahira has 10+ years of experience in strategic marketing communications with a prominent expertise in digital and tech-enabled industry. She has managed all aspects of marketing strategy and execution of MSNarabia.com, during her tenure at MSN, MSNarabia.com won the second best Social Media across MSN globally. Following her time with MSNarabia.com, Mahira joined Connect Ads, the leading digital Media Sales House in MENA, to work on and lead the launch, trade marketing and “Go to Market” activities of many global Digital Advertising Solutions in MENA as Twitter, Skype and Facebook. She later joined Vodafone to own the digital content creation and fan base engagement of the giant telecom operator. Currently, Mahira is the Marketing Communications Manager of Careem Egypt, leading Careem’s Marketing Campaigns and Content Creation, she is very proud to be part of the team who won Effie’s sliver award 2017 for “Harseen Shawara3 Masr” Campaign in the transportation Category.
Mahira at her spare time she enjoys dancing Salsa, doing Pilates and traveling the world collecting Pandora’s charms