Market Research Professional
Karim Messarra has worked in the market research industry since 2011. He has been consulting on the sales trends of leading technology industries; including IT, Telecom, Consumer Electronics, Home Appliances and Automotive sectors. He holds a B.Sc. in petroleum engineering from the British University in Egypt. His extensive knowledge about the Egyptian market and its consumers has allowed him to examine and communicate how strategic developments in product, pricing and channel can best support a brand’s performance.