Heidi El Guindy
– Heidi started her career in Leo Burnett in 2010 as a fresh grad from the American University in Cairo. During her years in advertising she handeled several accounts such as Mobinil, and BEL. Heidi then joined Nestlé, in the Coffee Business Unit in 2012 as a Brand Manager . She then joined the Marketing and Communication team at the Head Quarters in Switzerland in 2015 working to further enhance the brand building and capability building support provided to all Markets. While still in the Head Quarters, Heidi was then assigned to the Global eBusiness team in 2016 as a Global Digital Commerce Manager leading all markets to accelerate their eBusiness roadmaps and support them on how to excel at Retail Digital Merchandising Media.
She moved back to Nestlé NEAR in 2017 taking on the role of eCommerce and Communications Manager where she was supporting in the development of outstanding creative work that amplifies brands communication across all media channels, and ensuring a strong comeback of Nestle NEAR presence in eCommerce with the vision of achieving F&B leadership in this channel.
Heidi is currently perusing her masters degree in the American University in Cairo specializing in Integrated Marketing communciation and eCommerce.